“Fashion is art- Its absolute art. It’s telling a story.” Gucci has made sure this quote by Zoe Saldana is no lie.

Titled “Utopian Fantasy,” Gucci’s Spring 2018 campaign references some of our most beloved fairy tales and features no shortage of delicately hidden details: the logo tote-carrying golden knight checking his iPhone atop a horse; the “Snow White” scene in which the titular character wears the brand’s oversized glasses and Snow White-printed sweater; the mermaid fins poking out of the crystal evening gowns in a quiet cove.

The campaign has three main breakdowns depicting the three elements: earth, sky and sea. Titled “Urban Fantasy”, the campaign consists of several digitally drawn works by Spanish artist and illustrator Ignasi Monreal.

This is one of my favourites, as it references a certain J.W.Waterhouse mermaid.

Gucci’s creative director, Alessandro Michele, asked artist Ignasi Monreal to create digital paintings inspired by the Renaissance and Pre-Raphaelite era.

INSPIRED BY ‘THE GARDEN OF EARTHLY DELIGHTS’ (1490-1500) BY HIERONYMUS BOSCH HELD AT MUSEO DEL PRADO, MADRID, AND ‘THE ARNOLFINI PORTRAIT’ (1434) BY JAN VAN EYCK, NATIONAL GALLERY, LONDON. Copyright:  Ignasi Monreal for Gucci

New @gucci art wall in Milan  SS18 Campaign

Copyright:  Ignasi Monreal for Gucci

Copyright:  Ignasi Monreal for Gucci

Copyright:  Ignasi Monreal for Gucci

Copyright:  Ignasi Monreal for Gucci

Copyright:  Ignasi Monreal for Gucci

Copyright:  Ignasi Monreal for Gucci

Copyright:  Ignasi Monreal for Gucci

INSPIRED BY OPHELIA (1852) BY JOHN EVERETT MILLAIS, TATE GALLERY, LONDON. Copyright:  Ignasi Monreal for Gucci

Startling, all his paintings have been created by Digital art.

Twiggie

Twiggie


Sources

Gucci https://www.gucci.com/us/en/st/stories/advertising-campaign/article/spring-summer-2018-ignasi-monreal

https://hyperallergic.com/431448/gucci-ophelia-millais/

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