This event coincided with the ancient Roman spring festival Ver Sacrum, which serves as an inspiration to creative people. Gustav’s Protagonists and figures as they were painted and embodied by the Viennese Secessionists was amazingly encountered again at the Life Ball 2015 with a shared aspiration for change, renewal and improvement as they dive into a rousing festival that celebrated life.
Life Ball acts as an international platform for the most important HIV/AIDS organisations and their representatives and contributes to sharing their work and vision with as many people as possible, worldwide beyond the borders of Austria, spotlighting it for the public in the course of an unique event.
One of the central motifs of the Style Bible 2015 was the Beethoven Frieze by Gustav Klimt, which photographer Inge Prader interpreted in a contemporary way for the Life Ball. With its history, it was thought that it would be a great metaphor for the goals of the Life Ball. In the Life Ball’s interpretation, the final scene, an intimate hug and a “kiss to the whole world” symbolises the fight against fear of contact and “social AIDS”.
A team of over 50 professionals worked on the demanding photography project which raised funds to help those with HIV/AIDS. Carefully posed models and intricately crafted props duplicate some of klimt’s most iconic masterworks like ‘death and life’ and ‘beethoven frieze’, mirroring the gold hued, highly decorative and erotic aesthetic the austrian artist became best known for. Fabulous richly ornamented costumes clothing warriors and women alike are situated alongside semi-nude figures and set against detailed mosaic backdrops, projecting paradise-like conditions that truly characterise klimt’s ‘golden phase’.
Twiggie Truth, 2016